GET UPDATED SALESFORCE MARKETING-CLOUD-CONSULTANT EXAM QUESTIONS (2025)

Get Updated Salesforce Marketing-Cloud-Consultant Exam Questions (2025)

Get Updated Salesforce Marketing-Cloud-Consultant Exam Questions (2025)

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Tags: Marketing-Cloud-Consultant Certification Materials, Marketing-Cloud-Consultant Instant Download, Marketing-Cloud-Consultant Complete Exam Dumps, Marketing-Cloud-Consultant Study Materials Review, New Marketing-Cloud-Consultant Test Tips

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Salesforce Marketing-Cloud-Consultant certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Marketing-Cloud-Consultant exam covers a range of topics, including the use of the Salesforce Marketing Cloud platform, email marketing, mobile marketing, social media marketing, and data management. Marketing-Cloud-Consultant Exam is scored on a scale of 100 to 1000, with a passing score of 700 or higher required to earn the certification.

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Salesforce Marketing-Cloud-Consultant Certification Exam is divided into several sections, each of which tests the candidate's knowledge and skills in a specific area. Marketing-Cloud-Consultant exam is a combination of multiple-choice questions and scenario-based questions. Candidates are expected to have a deep understanding of Marketing Cloud and be able to apply their knowledge to real-world situations.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q155-Q160):

NEW QUESTION # 155
Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

  • A. Decision Split Activity using only Journey Data
  • B. Decision Split Activity using both Contact and Journey Data
  • C. Decision Split Activity using only Contact Data
  • D. Einstein Split Activity

Answer: B

Explanation:
To accomplish the requirement of diverting contacts in a birthday journey based on whether they have redeemed a promotional code (stored in a separate transactional data extension), NTO needs to use aDecision Split Activity using both Contact and Journey Data.
* Decision Split Activity: In Journey Builder, the Decision Split Activity evaluates conditions to direct contacts down different paths. It can compare attributes from the journey's entry source (Journey Data) and related data extensions (Contact Data) linked via Contact Builder.
* Journey Data: This refers to the data from the entry source data extension (e.g., the customer data extension used for the birthday journey, containing the customer number).
* Contact Data: This refers to data from other data extensions related to the contact, such as the transactional data extension containing promo code redemption details, also linked by the customer number.
* Attribute-to-Attribute Comparison: The requirement specifies comparing the customer number field between the journey source and transaction data extensions. This comparison is achieved by configuring the Decision Split to evaluate both Journey Data (from the entry source) and Contact Data (from the related transactional data extension).
Why this solution works:
* The Decision Split Activity allows NTO to check if a customer number in the journey's entry source matches a customer number in the transactional data extension where a promo code was redeemed. If a match exists, the contact can be diverted to a different path, avoiding reminder emails.
* Using both Contact and Journey Data ensures the comparison spans the two data extensions, which is necessary since the transactional data is stored separately.
Why the other options are incorrect:
* A. Einstein Split Activity: Einstein Splits use AI-driven predictions (e.g., likelihood to open or purchase) rather than direct attribute comparisons. They are not suitable for comparing specific fields like customer numbers across data extensions.
* B. Decision Split Activity using only Contact Data: Using only Contact Data would limit the comparison to attributes in related data extensions, excluding the journey's entry source data (Journey Data), which contains the customer number from the birthday journey. Both data sources are needed for the comparison.
* D. Decision Split Activity using only Journey Data: Using only Journey Data would restrict the comparison to the entry source data extension, ignoring the transactional data extension where promo code redemption data is stored.
Exact Extract from Salesforce Documentation:
* Journey Builder Decision Splits: "Decision Splits evaluate attributes from the entry event data (Journey Data) or related data extensions defined in Contact Builder (Contact Data). To compare fields across these datasets, configure the split to use both Contact Data and Journey Data."(Source:Salesforce Help - Journey Builder Decision Splits)
* Contact and Journey Data: "Journey Data is dynamic and tied to a specific journey instance. Use Journey Data when evaluating data related to a specific event. Contact Data includes attributes from related data extensions linked via Contact Builder."(Source:Salesforce Help - Journey Data vs Contact Data)


NEW QUESTION # 156
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "Catch and release" sending.
* The reference data extension contains 25 columns.
What method should be used?

  • A. AMPscript a single LookupOrderRows Function.
  • B. AMPscript a single Lookup Function.
  • C. Server side JavaScript a single LookupOrderedRows Function.
  • D. Dynamic content via the Dynamic Content Wizard.

Answer: A

Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.


NEW QUESTION # 157
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

  • A. Send Logs
  • B. Tracking Extracts
  • C. Data Views
  • D. Scheduled Reports

Answer: C

Explanation:
Data Views are system tables in Marketing Cloud that update in near real-time and provide detailed email tracking information such as sends, opens, clicks, bounces, and unsubscribes. They are ideal for custom queries and reports with an hourly refresh frequency through Automation Studio.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Data Views
# "Data Views are system-generated tables that provide event-level data for sends, opens, clicks, bounces, and more, updated near real-time." Source: Salesforce Help - Automation Studio Query Activities
# "Data Views can be queried every hour through Automation Studio for up-to-date reporting."
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NEW QUESTION # 158
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Upload data files to Marketing Cloud using SFTP instead of FTP
  • B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
  • C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  • D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

Answer: B


NEW QUESTION # 159
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?

  • A. Salesforce Triggered Sends
  • B. File import to data extension
  • C. Smart Capture form on website
  • D. Batch file dropped to SFTP

Answer: A

Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions.References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5


NEW QUESTION # 160
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